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DuPont’s new brand purpose is 'To empower the world with the essential innovations to thrive.'
October 4, 2018
By: Anthony Locicero
Copy editor, New York Post
DowDuPont said in February 2018 that its Specialty Products Division would carry the DuPont name when it becomes an independent company. The company is taking the next step towards becoming the new DuPont – expected around June 1, 2019, subject to the approval of DowDuPont’s Board of Directors – by unveiling a new global brand identity and logo. “Our new branding is one of many steps we are taking in DuPont’s transformation and amplifies what we do: Help our customers solve complex problems, ...
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